Tips for improving response and campaign management
Marketing automation and CRM software can be very useful for any small business marketing operation, and Stephanie Miller writes on ClickZ that CRM should be considered "the new black" as far as online...
View ArticleSmall businesses should harness more technology
While the economy isn't back at full force quite yet, Business Day Online said there are ways that small businesses can gain more sales, saying that the power of technology needs to be more fully...
View ArticleRemoving certain items from ‘to-do’ lists could help small businesses
Rhonda Abrams said most entrepreneurs have to-do lists, and, while these lists can help a small business stay organized and focused, some actions can be more harmful than beneficial. One thing small...
View ArticleEnter the conversation already happening in a customer’s mind
Steve Sipress, director of Chicagoland's Sharpest Entrepreneurs, gives some sage advice on Crain's Chicago Business. He said he was taught that small business marketing professionals need to enter "the...
View ArticleSmall business marketing should start with a plan
Small business marketing online can be great for any business, especially with more customers shopping on the internet every day. However, internet marketer James Debono said companies that want to...
View ArticleHave fun with Facebook campaigns
Small business marketing doesn't have to be serious at all times. Vangie Beal writes on Ecommerce-Guide that smaller brands can get a popular Facebook campaign going if they let their personalities...
View ArticleListening a key for marketing campaigns
Paul Howard, a business development specialist with Angelo State University's Small Business Development Center, said there is one powerful small business marketing tool that many companies neglect to...
View ArticleMarketers should examine target audience for campaigns
When sending out messages to subscribers on a small business marketing list, Mariel Milla, content manager at Myron Corporation, said on Business 2 Community that companies should examine their target...
View ArticleEmail marketing programs see improvement
Small business marketing has relied on email programs such as marketing automation and CRM software over the past few years to help guide email-based campaigns. An executive from an email marketing...
View ArticleMap a journey that helps bring back returning customers
Although using CRM software as a part of a business email markeiting plan is a great start, Colin Shaw, CIO of Beyond Philosophy, writes on MyCustomer.com that there is more to customer retention....
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